Privacy policy

1. Data protection at a glance

General information

The following information offers a simple overview of what happens to your personal data when you visit our website. Personal data is all data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy statement on this website.

Data collection on our website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website provider. You can find the contact information of the website provider in the legal information section of this website.

How do we collect your data?

We collect the data you provide us with. This may be data that you enter, for example, in a contact form. This may be data that you enter, for example, in a contact form.
Other data is automatically collected by our IT systems during your visit to the website. This data collection encompasses mainly technical data (e.g. about your internet browser, operating system or the time of your visit to the website). This data is collected automatically as soon as you access our website.

How do we use your data?

Some of the data is collected to ensure that the website functions correctly. Other data may be used to analyse your user behaviour.

What are your rights when it comes to your data?

You have the right to receive free information about the origin, recipient and purpose of your stored personal data at any time. You also have the right to request the rectification, blocking or erasure of your personal data. If you want to exercise this right or if you have further questions about data protection, you can contact us at any time by using the address given in the legal information section of this website. You also have the right to lodge a complaint with the responsible supervisory authority.

Analytics tools and third-party tools

When you visit our website, your surfing behaviour may be statistically analysed. This is primarily carried out using cookies and so-called analysis programmes. The analysis of your surfing behaviour is usually carried out anonymously; your surfing behaviour cannot be traced back to you. You can object to this analysis or avoid it by not using certain tools. Detailed information can be found in the following privacy statement.

You can object to this analysis. We will inform you about how to object in this privacy statement.

2. General information and mandatory information

Data protection

The provider of this website takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection rules and this privacy statement.

When you visit this website, a variety of personal data is collected. Personal data is data that can be used to identify you personally. This privacy statement explains what data we collect and how we use it. It also explains how we do it and the purpose of it.

We would like to point out that data transfers on the Internet (e.g. communication via email) may have security gaps. It is not possible to completely protect data against access by third parties.

Information about the responsible body

The responsible body for the data processing on this website is:

Wirtschaftsförderung Land Brandenburg GmbH (Economic Development Agency)
Babelsberger Strasse 21
14473 Potsdam

Phone: + 49 (0) 331 – 730 61–0
Email address: info@wfbb.de

The responsible body is a natural or legal entity that decides alone or jointly with others on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Withdrawal of your consent to the processing of the data

Many data processing operations can only take place with your explicit consent. You can withdraw your consent at any time. All you need to do is send us an informal email. The lawfulness of the data processing that took place until the withdrawal remains unaffected by the withdrawal.

The right to lodge a complaint with the responsible supervisory authority

In the event of infringements of the data protection law, the data subject has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the Data Protection Officer of the State in which our company is based. A list of the data protection officers and their contact information can be found here: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to receive the data that we process automatically on the basis of your consent or in fulfilment of a contract either personally or have it handed out to a third party in a commonly used and machine-readable format. If you request the direct transmission of the data to another controller, this will only be carried out as far as it is technically feasible.

SSL or TLS encryption

This website uses SSL or TLS encryption for security reasons and in order to protect the transmission of confidential content, such as orders or requests, that you send to us, the provider of the website. You can identify an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted monetary transactions on this website

If the closing of a fee-based contract results in an obligation to provide us with your payment data (e.g. account number for a direct debit authorisation), this data is required for the processing of the payment.
Monetary transactions via the usual payment methods (Visa/MasterCard, direct debit procedures) are carried out exclusively via an encrypted SSL or TLS connection. You can identify an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

When encrypted communication is used, your payment data, which you transmit to us, cannot be read by third parties.

Information, blocking, erasure

In the framework of the current legal provisions, you have the right, at any time, to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, the right to the rectification, blocking or erasure of this data. If you want to exercise this right or if you have further questions about personal data, you can contact us at any time by using the address given in the legal information section of this website.

Objection to advertising mail

We hereby object to the use of our contact information, which we have published under the obligation to provide a legal information section, for the purpose of sending us unsolicited advertising or informational mail. The provider of this website expressly reserves the right to take legal action against unsolicited advertising mail, such as spam emails.

3. Data Protection Officer

The statutory Data Protection Officer

Our company has appointed a data protection officer.

Wirtschaftsförderung Land Brandenburg GmbH (Economic Development Agency)
z.H. Datenschutzbeauftragter (for the attention of the Data Protection Officer)
Babelsberger Straße 21
14473 Potsdam

Phone: +49 30 25 79 47-0
Email address: datenschutzbeauftrager@wfbb.de

4. Data collection on our website

Cookies

This website partly uses “cookies”. Cookies do not do any damage to your computer and they do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer by your browser.

Most of the cookies we use are so-called “session cookies”. They are deleted automatically at the end of your visit to our website. Other cookies remain stored on your device until you delete them; these cookies enable us to recognize your browser during your next visit to our website.

You can change your browser settings; this will allow you to receive a notification when cookies are stored and to accept cookies only in individual cases or to reject cookies in certain cases or in general and to have cookies deleted automatically when the browser is closed. If cookies are deactivated, the functionality of this website may be limited.

Cookies which are required for the electronic communication process or for the provision of certain functions you requested (e.g. shopping basket), are stored in accordance with point (f) of Article 6(1) of the GDPR. The website provider has a legitimate interest in the storage of cookies for the purpose of providing technically flawless and optimised services. Insofar as other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, these will be dealt with separately within this privacy statement.

Server log files

The provider of the website automatically collects and stores information in so-called server log files, which your browser transmits to us automatically. The information includes:

  • the browser type and browser version
  • the operating system you use
  • the referrer URL
  • the hostname of the computer you use to access our website
  • the time of the server request
  • the IP address

This data will not be combined with other sources of data. The processing of the data is based on point (f) of Article 6(1) of the GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

The contact form

If you send us requests via the contact form, your data from the form containing the request including the contact information you have provided will be stored by us for the purpose of processing the request and for possible follow-up questions. The data will not be passed on without your consent.

The processing of the data provided in the contact form is therefore carried out exclusively upon your consent (point (a) of Article 6(1) of the GDPR). You can withdraw your consent at any time. All you need to do is send us an informal email. The lawfulness of the data processing that took place until the withdrawal remains unaffected by the withdrawal.

The data you provide in the contact form will remain with us until you request the erasure of the data or withdraw your consent to the storage or until the purpose for the storing of the data becomes obsolete (e.g. after your request has been fully processed). Mandatory legal provisions — in particular periods for which we have to keep the data — remain unaffected.

Registrations on this website

You can register on our website in order to use additional features of the website. We use the data you provide for this purpose only to offer you the respective content or service for which you have registered. The mandatory information collected during the registration process must be provided in full. Otherwise we will reject the registration.

Should we carry out important changes—with regard to the scope of the offered services or necessary technical adaptations—we will use the email address provided during the registration process to inform you accordingly.
The data provided during the registration process is processed in accordance with your consent (point (a) of Article 6(1) of the GDPR). You can withdraw your consent at any time. All you need to do is send us an informal email. The lawfulness of the data processing that took place until the withdrawal remains unaffected by the withdrawal.

We will store the data collected during the registration process as long as you remain registered on our website and we will delete it thereafter. Legal periods for which we have to keep the data remain unaffected.

Comments on this website

When you leave a comment using our comment system on our website, we will, alongside your comment, store the following data: time of posting, your email address and, unless you post anonymously, your chosen username.

Storing IP addresses

Our comment system stores the IP addresses of users that post comments. As we do not check comments on our site before they are posted, we need such data to be able to take action against the author of a comment in the event of legal violations such as offensive language or propaganda.

Subscribing to comments

As a user of this website you can subscribe to comments once you are logged in. You will receive a confirmation email intended to check whether you are the owner of the email address you provided. You can unsubscribe from this service at any time via a link provided in the emails related to this service. In this case we will delete the data you provided while subscribing to the comments; however, if you have provided the same data to us for other purposes and elsewhere (e.g. newsletter subscription), we will keep the data.

The storage period of comments

The comments and their associated data (e.g. the IP address) are stored and remain on our website until the commented content has been completely deleted or until the comments have to be deleted due to legal reasons (e.g. offensive comments).

Legal basis

The comments are stored in accordance with your consent (point (a) of Article 6(1) of the GDPR). You can withdraw your consent at any time. All you need to do is send us an informal email. The lawfulness of the data processing that took place until the withdrawal remains unaffected by the withdrawal.

Data transmission at the conclusion of a contract for services and digital content

We transmit personal data to third parties only if this is necessary for the processing of contracts, for example to a financial institution entrusted with the handling of payments.

Other data transmissions do not take place or only take place if you have expressly agreed to the transmissions. Your data will not be passed on to third parties without your explicit consent, e.g. for advertising purposes.

The processing of the data is based on point (b) of Article 6(1) of the GDPR, which permits the processing of data aimed at fulfilling a contract or pre-contractual measures.

5. Social media

Sharing content via plug-ins (Facebook, Google+1, Twitter etc.)

The content on our website can be shared on social networks such as Facebook, Twitter or Google+ in compliance with the data protection regulation. To this purpose this website uses the eRecht24 Safe Sharing Tool. This tool establishes a direct link between the networks and the users, but only when the users actively click on the respective button.

This tool does not automatically transmit user data to the providers of those platforms. If a user is registered at one of the social networks, an information window will appear when using the social buttons of Facebook, Google+1, Twitter etc. and enable the user to confirm the text before sending it.

Our users can share the contents of this website on social networks in accordance with the data protection regulations while no complete surfing profiles will be created by the providers of those networks.

6. Analytics tools and advertising

Google Analytics

This website uses the digital analytics tool Google Analytics. The provider of the tool is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses ‘cookies’. Cookies are text files that are stored on your computer and make it possible to analyse your usage of the website. The information about your usage of this website generated by the cookie will be generally transmitted to a Google server in the USA where it will be stored.

Google Analytics’ cookies are stored in accordance with point (f) of Article 6(1) of the GDPR. The website provider has a legitimate interest in analysing the behaviour of the users for optimising both his website and his advertising.

IP anonymisation

We have activated IP anonymisation on this website. This means that Google will shorten your IP address before it is transmitted to the USA if it is an IP address of a Member State of the European Union or of a state that is a signatory to the Agreement on the European Economic Area. The full IP address will be submitted to a Google server in the USA only in exceptional cases and subsequently shortened there. On behalf of the provider of this website, Google will use this information to analyse your usage of the website, to compile reports on website activities and to provide other services related to the usage of the website and the usage of the Internet to the provider of the website. The IP address sent from your browser by Google Analytics will not be added to Google’s other data.

Browser plug-in

You can use the settings of your browser to stop cookies from being saved on your computer. However, we would like to remind you that by rejecting cookies you might not be able to use all of the functions of our website to their full extent. Furthermore you can prevent the data generated by the cookies and related to your usage of the website (including your IP address) from being sent to Google as well as from being processed by Google by downloading and installing available browser plug-ins available here: https://tools.google.com/dlpage/gaoptout?hl=de.

Objecting to the data collection

You can opt out of Google Analytics collecting your data by clicking on the link provided below. An opt-out cookie will be used to reject the collection of your data during future visits to this website: deactivate Google Analytics.

You can find more information about how Google Analytics handles user data in Google’s privacy statement: https://support.google.com/analytics/answer/6004245?hl=de.

Data processing on our behalf

We have concluded a contract with Google regarding data processing on our behalf and we fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographics provided by Google Analytics

This website uses Google Analytics’ “demographics” feature. It generates reports that contain information about the age, gender and interests of the website’s visitors. This data stems from the interest-related advertising by Google and from visitor data obtained from third party providers. This data cannot be linked to a specific person. You can deactivate this feature at any time via the ad settings in your Google account or generally deny Google Analytics from collecting your data by following the instructions provided under “Objecting to the data collection”.

7. Newsletter

Newsletter data

If you wish to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address you have provided and that you want to receive the newsletter. Other data will not be collected or will only be collected on a voluntary basis. We use this data exclusively for sending out the requested information and we do not pass it on to third parties.

The processing of the data provided in the newsletter subscription form takes place exclusively in accordance with your consent (point (a) of Article 6(1) of the GDPR). You can withdraw your consent to the storing of your data and email address and to their use for the sending out of the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The lawfulness of the data processing that took place until the withdrawal remains unaffected by the withdrawal.

The data that you have stored with us for the purpose of subscribing to the newsletter will be stored until you unsubscribe from the newsletter and deleted once you have unsubscribed from the newsletter. This does not affect the data that we have stored for other purposes (e.g. email addresses for the member section of the website).

CleverReach

This website uses CleverReach for sending out newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service for organising and analysing the sending out of newsletters. The data you have provided for the purpose of receiving the newsletter (e.g. your email address) will be stored on CleverReach’s servers in Germany and Ireland.

The newsletters we send out via CleverReach enable us to analyse the behaviour of our newsletter subscribers. Among other things we can analyse how many subscribers have opened the email containing the newsletter and how many clicks were made on the individual links within the newsletter. So-called conversion tracking can help us analyse whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. You can learn more about the data analysis via the CleverReach newsletter here: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing takes place in accordance with your consent (point (a) of Article 6(1) of the GDPR). You can withdraw your consent at any time by unsubscribing from the newsletter. The lawfulness of the data processing that took place until the withdrawal remains unaffected by the withdrawal.

If you don’t want to be analysed by CleverReach, you have to unsubscribe from the newsletter. In order to do so, we provide a corresponding link in every email containing the newsletter. Furthermore, you can also unsubscribe directly on the website.

The data that you have stored with us for the purpose of subscribing to the newsletter will be stored until you unsubscribe from the newsletter and will be deleted from our servers and from CleverReach’s servers once you have unsubscribed from the newsletter. This does not affect the data that we have stored for other purposes (e.g. email addresses for the member section of the website)

You can learn more by reading CleverReach’s privacy statement here: https://www.cleverreach.com/de/datenschutz/.

Contract for data processing on our behalf

We have concluded a contract with CleverReach regarding data processing on our behalf and we fully implement the strict requirements of the German data protection authorities when using CleverReach.

8. Plugins and Tools

YouTube

Our website uses plug-ins of the website YouTube, which is operated by Google. The provider of the website is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit our website, which contains a YouTube plug-in, a connection to YouTube’s servers will be established. This will tell YouTube’s server which of our content you have accessed.

If you are logged into your YouTube account, you are allowing YouTube to directly link your surfing behaviour to your personal profile. You can avoid this by logging out of your YouTube account.

We use YouTube because we are interested in presenting our online content in an appealing way. This constitutes a legitimate interest according to point (f) of Article 6(1) of the GDPR.

You can find more information about how YouTube handles user data in YouTube’s privacy statement here: https://www.google.de/intl/de/policies/privacy.

Google Fonts

This website uses so-called web fonts, which are provided by Google. They make it possible to display fonts in a uniform way. When you browse our website, your browser loads the required web fonts and stores them in your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This informs Google that your IP address has been used to browse our website. We use Google Fonts because we are interested in presenting our online services in a uniform and appealing way. This constitutes a legitimate interest according to point (f) of Article 6(1) of the GDPR.

If your browser does not support Google Fonts, your computer will use a standard font.

You can find out more about Google Fonts here https://developers.google.com/fonts/faq and in the privacy statement of Google here: https://www.google.com/policies/privacy/.

Google Maps

This website uses Google Maps’ map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the features provided by Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this website has no control over this data transmission.

We use Google Maps because we are interested in presenting our online services in an appealing way and because it makes it easier to locate the places we mention on our website. This constitutes a legitimate interest according to point (f) of Article 6(1) of the GDPR.

You can find more information about the handling of user data in Google’s privacy statement here: https://www.google.de/intl/de/policies/privacy/.

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